A limited-edition cooler has been released in collaboration with Matthew McConaughey and YETI. The cooler is inspired by a line from the iconic film Dazed and Confused. The film Dazed and Confused popularized the phrase "It'd" over 30 years ago.
This phrase has become a notable reference to the movie. Further details about the cooler and its release can be found through local news sources, such as CBS Austin.
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